Museums 101, Second Edition.
A decade of new practice, AI and cultural systems, and updated tools across all four planning phases.
The museum world has changed fundamentally since 2015. The second edition incorporates a decade of new practice, the Museum Vitality Index framework, the Convergence Era thesis on AI and cultural systems, and updated tools across all four planning phases.
AI, agentic systems, and the transformation of the visitor experience
The Museum Vitality Index — size-normalized benchmarking for every institution
The civic anchor model — converting historic buildings into community museums
Digital presence strategy — Instagram reach, review management, and earned media
Inclusion, representation, and decolonization in collections and programming
Post-pandemic financial realities — endowment strategy, revenue mix, sustainability
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